Increased traffic to your website is a big reason to celebrate. But how much does it mean to you if visitors to your site don’t do much other than visit? For it to really be worth all the search optimisation and the ads, surely there has to be some return. If you’re using pay per […]
What is “competitor research”? One of the biggest mistakes a business can make is to jump ahead to content, keyword and link developments. The missing step, of course, is researching what areas will need to be worked on. The easiest pointers we are given as to what will work is all hidden in what our […]
Marketing is always a case of call and response. There is no point in pitching to a room of empty people. There is still no point in pitching to a room full of people who don’t care about the topic you’re pursuing. We need constant feedback from our audiences to give us direction and a […]
Customer Service quality is what divides businesses up into those that have loyal, grateful customers and those that have customers whispering rumours of their bad service. Those in the first group are, of course, the ones making a larger profit as 45% of customers will pay more solely to guarantee impressive service levels. Bringing the […]
In order to achieve excellent audience insights, we need excellent audience tools. Thankfully, such tools exist, since without them, online marketers in a world this competitive would essentially be in the dark. Many people look to Google Analytics to get a large quantity of their data, but other great tools exist. To get the best […]
There is absolutely nothing to waste in doing a website audit. And is simple enough to do, once you know all the steps. That is, with the right tools. In order to carry out an extensive audit, you’ll want to be using the most efficient tools out there. Manually attempting an audit would be near […]
The most competent companies are led by CEOs who are truly customer service focused and make clear decisions based on connecting people. A good CEO would not distance themselves from customers with a high and mighty mindset but would do the opposite and creates easy paths to their customers. Customer service needs to move from […]
Conversation management is the way businesses interact with their customers with regards to the information being exchanged, which can be very effective, depending on the actions taken. Good conversation management is all about being customer-centric and focusing on the whole conversation with a customer as a business rather than dealing with individual specks of input. […]
Finding a reliable and trustworthy SEO company can help you establish a successful brand and ensuring that you have the best possible online presence. The difference between a boom in organic traffic and a drop in Google rankings comes down to choosing between a good and bad Search Engine Optimisation (SEO) expert. Many companies can’t […]
SEO is essential for any business to gain online visibility. Optimising for search engines allows a business to reach a broader set of audience. Nowadays, it’s tough for any local business or company to survive without a solid online presence. This is the main reason companies need the help of SEO experts. When searching for […]